Outdoor adventure content creator, Tanya Badillo (@tanyabadillo) joins CREATOR: The Podcast to discuss her unique position as a Mexican adventure creator filling the Spanish content gap in US outdoor spaces. In this episode, Tanya reveals how growing up with a geoscientist father shaped her nomadic lifestyle, including her bold move from a stable oil company job in Mexico to starting over completely in the US. Host Ross Borden explores her decision to maintain authentic Spanish-language content despite the potential for broader English-speaking audiences, her extreme expeditions requiring rappelling and multi-day treks to reach Mexico's most remote locations, and her philosophy of being “the bridge between cultures." Tanya shares candid insights about the challenges of building a creator business while working a remote day job, plus her strategy for curating extreme adventure trips that push participants beyond their limits. Whether you're interested in adventure travel or building an authentic personal brand, this conversation delivers inspiring insights on choosing authenticity over easier paths to success.
To learn more about CREATOR: The Podcast, visit creatorthepodcast.com
00:00 - Introduction to Tanya Badillo
01:12 - Background: From Mexico to the US
02:10 - Educational Journey and Early Travel
03:07 - Studies in Geophysics and Energy
04:35 - Transition from Corporate to Content Creation
06:41 - Starting as a Content Creator
07:17 - Growing from 4K to 10K Followers
09:00 - Favorite Adventure Destinations in Mexico
10:22 - Running Adventure Trips and Wild Latitude
15:11 - Decision to Create Content in Spanish
17:34 - Targeting US Hispanic Market
19:53 - Three Countries Question
20:09 - Where to Find Tanya Online
