In this episode of the Crypto Beat, Kelvin Sparks tuned in from Tokyo to meet with MyDoge Inc. CEO Jordan Jefferson and Size Chad to discuss DogeOS – the app layer for Dogecoin. The trio unpack Dogecoin’s evolution from joke to mainstream phenomenon, and outline DogeOS’s mission: unlocking real utility and DeFi for idle DOGE while preserving the community’s irreverent spirit.
OUTLINE
00:00 - Introduction
02:59 - Why build on Dogecoin: the wallet origin story
06:34 - The eras of Dogecoin (phases 1–3, SNL peak)
09:21 - Inflation, utility, and keeping the joke ethos
13:03 - Balancing culture with ecosystem design
15:30 - Doge culture as the secret sauce
18:18 - Beyond CT: Doge’s mainstream reach
21:27 - Memes, communication, and societal impact
24:04 - Lindy effect: why Doge endures
28:55 - ZK proofs on Dogecoin: scaling & L2s
32:00 - Why Bitcoin devs might build on Doge
34:27 - Challenges building DogeOS
40:06 - Conclusion
The Block Newsletters
The Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit theblock.co/newsletters
Guest links:
Jordan Jefferson - https://x.com/MyDogeCEOSize
Chad - https://x.com/SizeChad
DogeOS - https://x.com/DogeOS
MyDoge - https://x.com/MyDoge
Are you hiring in crypto?
Use Campus to quickly find your best candidates with our challenging Crypto Assessment Test.
Faster hiring, stronger teams.
Sign up for a trial today: theblock.co/campus