‘We are in the business of selling promises and delivering on those promises.’ That’s what Michael Campbell said is the role of an insurance company. He’s the former Senior VP of Customer Experience & Marketing at Canada Life and currently serves as the Principal & Founder at SagePath Consulting, Ltd. Throughout this insightful interview, Michael shares his wealth of experience and the invaluable lessons learned, the art of strategic pivoting to gain diverse business perspectives and the critical importance of avoiding the temptation to ‘boil the ocean.’
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