You don't become the King of Beers without first being a masterful marketer. Kyle Norrington is the current Chief Commercial Officer at Anheuser-Busch, was the former President of LaBatt Breweries of Canada, which makes and distributes Budweiser, and was also the previous VP Global Brands for Budweiser, Corona, and Stella Artois. Needless to say this guy knows a thing or two about about the beer business.
If you are dealing with a global brand, or are hoping to grow their company by tapping into pop culture and becoming culturally significant, Budweiser is perhaps the best example on the planet. Sit back, and relax, but be prepared to take lots of notes about how to foster community and create irrational love for your products, and your brand.
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