The NFL is the most popular sports league in America. The Super Bowl is among the biggest club sporting events in the world, with the individual games occupying all 5 of Nielsen's all-time most watched Top 5 US television broadcasts. The NFL is also the wealthiest professional sports league by revenue. Dealing with such a massive brand with such broad reach is crazy hard and Tim Ellis has to cater to die hard fans who want everything to stay the same, and attract new audiences who want some things to change.
Needless to say, Tim is more than qualified to provide a Master Class on marketing. Ad Age ranked the NFL as #1 on their 2021 Marketers of the Year list. In this episode, Tim shares the framework he uses to ensure professional football continues to thrive on and off the field.
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