Repeat business is the lifeblood of successful enterprises. But a new generation of entrepreneurial leaders are recognizing a higher level of customer loyalty: The Forever Transaction.
On this episode of the Customer Experience Advantage Podcast, I have a fascinating conversation with Robbie Kellman Baxter, a pioneer of the “membership economy.” In fact, she coined the term. Robbie has helped some of the biggest brands build their membership models. We talk about the growth of the membership and subscription business models, why they work and for whom they don’t.
If you have aspired to the reoccurring, and predictable revenue of a membership business model, tune into this powerful conversation with a brilliant business strategist.
You can find David Avrin on,
www.davidavrin.com
www.linkedin.com/in/davidavrin
www.twitter.com/DavidAvrin
www.facebook.com/therealdavidavrin
www.instagram.com/therealdavidavrin
You can find Robbie Kellman Baxter on,
https://www.linkedin.com/in/robbiekellmanbaxter/
https://twitter.com/robbiebax
https://robbiekellmanbaxter.com/
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