While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
If you've been paying attention to what I've been saying for the last few years, you know how important differentiation is. And I think as we get into a more crowded market it's getting more and more difficult to differentiate. But I believe that's because most salespeople have a very surface-level approach as it relates to differentiation. And they think if they're not in a category of one, then they can't differentiate themselves. Today I'm reviewing the book Sell Different! by Lee B. Salz, a frequent guest of The Why and The Buy podcast and a genius on sales differentiation.
