While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
Context. It's the reason that sales get made and a lack of context is why sales don't get made. You can have the most brilliant value proposition in the world. You can have a very polished elevator pitch. You can have all the right words to say. But if you don't say them at the right time, and that right time has everything to do with context, then they won't mean anything. And I think that is why so many salespeople get frustrated.
