In this episode of Dollars and Sense, Pam discusses the state of the wine business with guests Norm Peters of Silver Oak Winery and Don Gibson from Saint Mary's College. They explore how the industry is adapting to new challenges, including shifting consumer tastes and economic pressures. A key takeaway is that wineries, particularly in California, must focus on creating a connection with consumers through authentic storytelling and memorable experiences, moving away from an intimidating, exclusive image. The conversation also highlights the importance of accessibility and innovation, like offering music events and a variety of products, to attract younger generations and ensure the industry's continued success. The guests agree that while challenges exist, the industry is resilient and the Bay Area is starting to "get its vibe back."
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