Everything is all about branding. But is your brand coherently aligned with your values and yourself as a person? In today’s episode of Dreamcatchers, I welcome Kate DiLeo, an expert on brand designing and marketing to share her approach with us on coaching and mentoring entrepreneurs.She will show us how she helps businesses articulate their message to further increase their value and their audience reach. Her story of exiting the matrix will inspire any of us who are struggling to pursue our dream so let’s jump right in and come from a place of desperation to a place of invitation!
[00:01 - 8:11] Opening Segment
I introduce today’s guest, Kate DiLeo
See links below to get in touch with Kate
Kate’s background storyExtracting from clients their brand
Kate shares her journey and how she created her proprietary framework
[8:12 - 17:32] Branding and Kate’s Red Pill Moment
Three things that are the crux of a brand messageTagline, value proposition statement, and differentiator statement
Kate talks about how branding should provoke in a truthful way
Leaving the paycheck behind and loving yourself
Kate’s secrets to increasing your side hustle value
Selling only one thing to one group of people
Building the 70%
[17:33 - 31:09] Kate’s Journey and People Who Helped Her Along the Way
Strong females as Kate’s mentors
Kate shares her motivations to pursuing her purpose
Separating yourself from what you are delivering
Challenges that Kate has faced along the way
[31:10 - 40:26] Being On Brand
Being authentically yourself
Grounded on who you are as a person and the value you provide
Finding a safe space to be on brand
Continuation of challenges that kate faced along the way
Kate’s worst fear in the process
Kate shares her rock bottom moment
[40:27 - 44:45] Closing Segment
What are you most grateful for?Being in a place where I love who I am
What dream are you focusing on catching next?Writing a book called, “Not On Brand”
What gift are you giving the world?Hope
What should the listeners take away from this?Living out your purpose
Tweetable Quotes:
“The reality is that consumers today are very very smart, and they don’t wanna be talked at. They wanna have a conversation.” - Kate DiLeo
“Technically speaking, everybody needs branding. Technically speaking, not everybody cares.” - Kate DiLeo
“Make sure that you learn how to say no to the good so that you can experience the great.” - Kate DiLeo
Resources Mentioned:
Ennobble
You can connect with Kate through LinkedIn, or you can email her at kate@ennobble.com.
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Dreamcatchers is an inclusive organization that targets people’s interest in being more instead of a certain demographic. We have people from all walks of life at many different ages. Find out more at www.dreamsshouldbereal.com. Find out more about Jerome at www.d3v3loping.com or www.myersmethods.com.
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