Jerome invites Lauren Petrullo to discuss how she uses AI tools like Jasper and Surfer to create content quickly and efficiently for clients. Through her journey of turning her business from one SEO team member to 14 in six months, Lauren reveals the power of choice that enabled her to make a bold move into entrepreneurship and achieve success. She talks about lessons she learned, such as people management, delegating tasks, understanding that not everyone can be in her corner, and having a supportive network. She also shares how different forms of exercise have been integral in her journey, helping her build relationships quickly and remain resilient in difficult situations. This powerful conversation highlights the importance of physical, social, and mental health - giving listeners insight into the speaker's personal experience of choosing a path that made them happy over the most secure option.
[00:01 - 15:54] Becoming an AI Content Creation and Beyond
How Lauren utilizes AI tools such as Jasper and Surfer
AI has created more opportunities for the SEO team rather than replacing them
How Lauren Managed projects at Disney
Overcoming challenges of people management and understanding that not everyone is in your corner
[15:55 - 33:02] Navigating Life's Choices: From Abundance to Scarcity and Pleasure Seeking to Pain Avoidance
The red pill moment is when you realize that you need to keep going in pursuit of something
Tanya's advice to refer to oneself as a team instead of a collection of freelancers
Happiness has always been Lauren's North Star
Lauren learned loyalty and dependability by example from family and friends
How masterminds can help provide a fresh perspective
[33:03 - 41:04] Celebrating Failures and Learning from Them
Social health is essential to maintain relationships and to foster innovation
Showing vulnerability and pushing physical and mental limits can lead to new friendships
Taking action quickly can ensure organizations take advantage of opportunities.
[41:05 - 47:24] Closing Segment
What gift are you giving the world?
an obsession with helping provide more access to clean water
What should the listeners take away from this episode?
Implementing AI with purpose and direction, and not as a replacement
Quotes:
"Going above and beyond is the bare minimum." - Lauren Petrullo
"It was never a matter of, 'no, out the back.' It was a matter of 'how'" - Lauren Petrullo
"If you're not failing, you're not actually trying." - Lauren Petrullo
Connect with Lauren!
LinkedIn: https://www.linkedin.com/in/laurenpetrullo/
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Dreamcatchers is an inclusive organization that targets people's interest in being more instead of a certain demographic. We have people from all walks of life at many different ages. Find out more at www.dreamsshouldbereal.com. Find out more about Jerome at www.d3v3loping.com or www.myersmethods.com.
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