Thinking that you just need ads for more website engagement? Think again! Chuck Brockman discusses how focusing on your website itself before anything else is key. When it comes to a website and e-commerce, the key is to make it easy for your customers. Many businesses are fired up to quickly increase revenue through their digital presence, but quickly realize the difficulty as they lack the in-house resources, technical expertise, and strategies necessary. Trying to overcome said challenges on their own often leads to 3 F's - Frustration, Fatigue, and, sadly, Failure. The only F you need is the #1 Fractional CTO (Chief Technology Officer) Outsourced eCommerce team to help you excel with the best expertise that's cost-effective for your company!
In this episode, Chuck gets tactical on the ways to optimize your website for a better user experience and how to effectively market. Learn why you don't have to be locked into any one solution - you can keep making changes and moving forward. Join us and listen in!
[00:01 - 04:44] Opening Segment
Chuck on being a 20-year veteran of the e-commerce world
Identifying what turns potential customers away
The key is to be explicit about what users need to do
[04:45 - 13:15] In Website User Experience, Convenience is Key
Providing a convenient process that leads to the checkout page
Know your bounce rate and keep it as low as possible
Optimizing email, phone, and coupon marketing strategies
[13:16 - 32:10] The Website is a 24/7 Salesperson - If It Doesn’t Work, That’s Bad
Utilizing web tracking to track customers' paths and behaviors
How ads can be expensive and have little to no return
Performing audits to ensure effective website functionality and design
[32:11 - 34:53] Closing Segment
Take the time to get your web design right
Connect with Chuck!
Closing words
Tweetable Quotes:
“Make sure that they can find exactly what it is [they are looking for] and you just gently push them through with your design and your layout and buyer psychology in there to get them to that next stage and that final stage of putting their credit card info and clicking submit.” - Chuck Brockman
"When it comes to a website and e-commerce, make it easy for your customers. Don't make them think about it." - Chuck Brockman
Connect with Chuck:
LinkedIn: https://www.linkedin.com/in/chuckbrockman/
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Dreamcatchers is an inclusive organization that targets people’s interest in being more instead of a certain demographic. We have people from all walks of life at many different ages. Find out more at www.dreamsshouldbereal.com. Find out more about Jerome at www.d3v3loping.com or www.myersmethods.com.
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