There’s a mantra in the marketing and branding world that “Content is king.” This couldn’t be more true. From digital to more traditional (written and programmatic) to OTT (over-the-top), we are now surrounded by content. The reason it’s king? It’s the ultimate differentiator for a business and a brand. Content that’s consistently branded across platforms drives awareness by increasing touchpoints with your consumers and can disproportionately build credibility, reputation, and trust. These are essential to build the emotional and mental connections to your customer, which will compel them to choose you over and over again. In this episode, we share how to make this type of content - which will deliver ROI and propel your business. We discuss how the brand Athleta leverages these attributes and also where they could do better vs. their competition.
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