Focusing on your brand in order to build or maintain a successful business is more important now than ever. We’ve unfortunately seen too many companies shortchange their brand given current business climates. So many excuses exist out there: 1. You’ll worry about brand later 2. Brand is only for products 3. It’s what big businesses do 4. It costs too much money 5. To be clear, this is NOT the way to go about building or maintaining a successful business. In this episode, we’ll speak to the differentiation a strong brand can bring and how it’s tied to business results. We’ll also discuss Peloton, and the impact this powerfully brand-led business has had on transforming a commoditized market and beating out competitors - all while broadening their audience reach on a regular basis.
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