We come from the opposite sides of the proverbial marketing tracks, with Anne at P&G and April at several different agencies. Though we have never worked on the same project, we do share a common truth: the best marketing work comes from the most functional teams - NOT the teams who like each other the most or get along the best, which is a common misconception. In this episode, we distill down our 35+ years of experience into 4 Ways to Create Highly Functional Corporate/Agency Teams. You’ll learn the characteristics and behaviors these teams employ to produce outstanding work on a consistent basis. And, you’ll note how these apply to all types of teams. Case in point is our featured brand…Ray Dalio and Bridgewater Associates - the world’s largest hedge fund - who exemplifies these practices.
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