Word-of-Mouth (WOM) is one of the most coveted - yet elusive - channels of marketing for many. It’s generated by a consumer who loves your brand so much, they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials, you must earn them. For this episode, we invited Sue Frech, Co-Founder and CEO of Vesta (acquired by TINT) - a digital community platform company - to discuss ways to generate WOM marketing.
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