At the beginning of the COVID-19 pandemic in the United States, customers stripped grocery stores bare. While common products were uncharacteristically unavailable, farmers reportedly had to destroy crops because of kinks in their supply chains. Dairy farmers dumped millions of gallons of milk, right at what should have been the productive time of the year. Hosts Beth Kowitt and Adam Lashinsky discuss how the farmer-owned cooperative, Land O' Lakes, avoided dumping milk by pairing back its offerings and focusing on what its customers wanted most.
Also in this episode: Scott McKenzie, of the Nielsen Intelligence Unit, speaks on consumer trends during the pandemic, and how all industries are rethinking how best to get products to market.
If you enjoy Reinvent, check out “Brainstorm” the new Fortune podcast on how tech is reshaping our world.. To listen and subscribe, click here from your mobile device.
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