In January 2021, one of America’s most iconic automobile companies announced it was undergoing a huge transformation. General Motors said it would stop selling vehicles with internal combustion engines, and would go all electric by 2035. GM’s Zero Emissions plan is an enormous commitment that has the potential to impact the environment and the entire auto industry. But can GM pull it off?
In this episode of Reinvent, hosts Geoff Colvin and Beth Kowitt speak to GM Executive Vice Presidents Gerald Johnson and Doug Parks about how they will make the Zero Emissions plan a reality and what obstacles they'll have to overcome to get there. Geoff and Beth also talk to Harvard Law Professor Jody Freeman and Bank of America’s Lead Auto Analyst John Murphy to weigh the plan’s chances for success and what it may mean for our planet.
If you enjoy Reinvent, check out all of Fortune's podcasts here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
