While COVID-19 has dealt the restaurant industry writ large a difficult hand, some are faring better than others. In September, McDonald’s reported the best month it’s had in a decade; in this episode of Reinvent, host Beth Kowitt speaks with CEO Chris Kempczinski about how McDonald’s finds itself in a surprisingly good spot, thanks to the premium customers are now placing on speed, efficiency, drive-thru, and delivery.
Also in this episode: Aaron Allen, founder and chief strategist of Aaron Allen & Associates, a global restaurant consultancy, discusses McDonald’s remarkable size and how the fast-food giant will capitalize on the competitive advantage the pandemic has awarded them.
If you enjoy Reinvent, check out “Brainstorm” the new Fortune podcast on how tech is reshaping our world. To listen and subscribe, click here from your mobile device.
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