In this episode of Gaining the Technology Leadership Edge, Mike Mahoney sits down with Brian Kelly—entrepreneur, automation expert, and creator of Peak Connector—to discuss how automation and live video can transform both businesses and personal brands.
Brian shares his journey from writing classified software in the corporate world to becoming an entrepreneur focused on helping leaders save time, eliminate repetitive work, and scale their impact through automation. He explains why automation isn’t just about cost savings—it’s about consistency, professionalism, and freeing humans to do what humans do best.
A key focus of the conversation is podcasting and live interview-style video. Brian explains why tech executives should appear on podcasts, how video accelerates trust, and why personal branding is no longer optional—even for leaders inside larger organizations. He also breaks down how automated referral systems, scheduling workflows, and CRM integrations can turn a show into a powerful relationship and lead-generation engine.
The episode also dives into CRM strategy, including Brian’s decision to build Peak Connector on top of GoHighLevel, why Zapier integration is non-negotiable, and what separates good software from great software: support, reliability, and continuous improvement.
This episode is a must-listen for tech leaders looking to automate smarter, market more effectively, and build influence without burning out.
