Join Mike and Noah Wickham as they uncover the secrets to success in the competitive world of Amazon selling. Discover why putting people first, investing wisely, and knowing your customer are crucial for scaling brands. With insights from over 600 brands, Noah reveals the importance of expert guidance, knowing when to pivot, and how cultural alignment and effective team structures drive results. Explore the challenges and strategies for E-commerce leadership and gain valuable advice for sellers at any stage. Tune in for an engaging conversation that offers actionable insights for thriving in E-commerce.