In this episode, Justin sits down with John Kiker, president of Medium Giant, to share:
The impact of a people-first approach and how it can bring underrepresented stories to life
Why having diverse voices across every storytelling platform is important
The elements that make for an attention-grabbing, authentic brand story
Why outside-the-box thinking and taking risks is worth it
How agency collaboration — in and out of the office — is a game changer
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