In this episode, Katrice shares with John Kiker, president of Medium Giant:
What makes a great story from the perspective of an editor
How the multifaceted nature of storytelling formats can be used to meet people where they are
The surprising correlation between journalism and advertising when it comes to storytelling
Why it’s so important to bring light to stories that would otherwise go untold
How journalistic storytelling is going to evolve over the next decade
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