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Description

Throughout the US, corporations understand how American investors and organizations are requiring businesses to take on more social awareness issues and be sustainably attractive. Individuals are actively looking for investment opportunities to align with their personal values.
George Gay, CEO of First Affirmative Financial Network, is an investment industry disruptor, and is known as the father of Environmental, Social and Corporate Governance Investing (ESG), starting in the 1980s. 
First Affirmative’s unique tools maximize returns and multiply client’s impact with Sustainable Investment Solutions. Their proprietary AffirmativESG platform enables advisors to work with their clients to assess their financial and impact goals through the socially responsible filters of their choice. 
In our conversation, George shares how ESG investing is catching on fast and other topics, including:
·        People don’t realize their investments can match their values.
·        Definitions of ESG and Sri investing.
·        A person’s value is reflected in their checkbook.
·        Questions people should ask about who is acting in a fiduciary relationship.
·        How Robo products work, and why a human advisor is helpful.
·        The responsibility of teaching others to be more than what they are.
Enjoy the show!
Connect with George:
Website: https://www.firstaffirmative.com/
LinkedIn: https://www.linkedin.com/company/first-affirmative-financial-network/
Facebook: https://www.facebook.com/FirstAffirmative
Twitter: https://twitter.com/first_affirm

Connect with Gary:
Website: sbadvisors.cc/
Facebook: facebook.com/SmallBusinessAdvisors
LinkedIn: linkedin.com/in/gary-d-heldt-jr-388a051/
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