Are you considering messaging apps for your PR or marketing programs? Arik and Kevin share some interesting data from a new survey of the tech and media landscape, with a big focus on messaging's future. Also, Target gets creepy for Halloween, how creating behind-the-scenes content can work for or against you, plus it's time to take a look at your social referral traffic.
Learn more about your ad choices. Visit megaphone.fm/adchoices
