Women continued to make their own cosmetics in the 18th century. Then it was suddenly immoral in the 19th century (not that some women didn't do it anyway). And then they came roaring back in the 20th century. The revival was led by actresses and eagerly followed by the vast majority of other women. Lipstick! Face powder! Rouge! Mascara! Eyeliner! Eye shadow! There was no end to the number of beauty products you could buy in the 20th century.
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