Today, the story of the most utilitarian format of the vinyl record, the flexi-disc. It was embraced by both capitalism and communism. It was disposable enough to be embossed into cereal boxes and mailed as postcards, but valuable enough to create collector frenzy.
It's been embraced by the likes of ABBA, Richard Nixon, Jack White, and Alf.
It is auditory planned obsolescence.
Today, part one of a two-part saga on the strange reign of flexible records: the what and why of Flexi Discs.
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