Intellicast is back with a brand-new episode covering the latest news from around the market research industry. Join Brian Peterson and Aron Wilson as they break down the latest headlines, including:
Decline in Forrester's Q2 revenue
Azure Knowledge rebrand to Matrix
Kantar and Cint expanding their partnership
How iOS 26 will hurt mobile polling and representative sample
A class-action privacy lawsuit against LiveRamp
Brian and Aron also spend time announcing the conferences they will be attending this fall!
Catch Brian, joined by The Link Group's Andrew Hunt, at Insights Association's Corporate Researchers Conference in Chicago this September 9-11th. Check out their session Built for Trust: Why Clients Should Demand a Layered Data Quality Strategy on Wednesday afternoon at 1:45 PM.
At ESOMAR Trends Horizon in DC on Nov 5-6, Matthew Alexander and Aron Wilson will be presenting Smarter, Faster, Faker? The Real Results from Testing Synthetic Respondents, a deep dive into how well AI-generated personas can mimic real consumer insights.
If you're hoping to stay informed on the big names and changes in market research, then this episode is for you!
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