This week on the Kynective Media Podcast, host Jules Nadalin talks with Marcello Gortana and Symon Oliver of Tennis as they share insights on client engagement, identifying your audience, and leveraging data for digital growth. Whether you're a marketer, designer, or business owner, learn how to create websites that connect with your audience and drive results.
Chapters
00:00 - Welcome and episode overview
02:24 - Defining core business and client approach
04:15 - Audience engagement strategies and processes
06:25 - Focus on audience identification and stakeholder involvement
07:34 - The hippo effect and managing decision-making dynamics
11:00 - Fostering emotional connections and building brand communities
16:23 - Buyer enablement tools and website content strategies
17:14 - The importance of website accessibility and compliance
20:00 - What makes a website engaging
22:35 - Key performance indicators (KPIs) for digital success
27:40 - Using website data for sales signals and prospects analysis
28:26 - Future trends in web development and AI integration
32:07 - Industry-specific website trends and modernization cycles
34:56 - Practical steps to improve engagement with site audits and analytics tools
37:35 - The value of user feedback and continuous testing
39:01 - Building relationships with clients through candid feedback
40:25 - How to connect and learn more about Tennis
Resources
https://www.designtennis.com/design-and-business-resources/helping-not-selling-framework (downloadable templates at the bottom of the page) https://www.designtennis.com/design-and-business-resources/website-accessibility-guide https://www.designtennis.com/design-and-business-resources/website-accessibility-guide
Stay Connected
https://www.linkedin.com/company/designtennis/
https://www.linkedin.com/in/symonoliver
https://www.linkedin.com/in/marcellogortana
Spotify https://open.spotify.com/show/7tufP8mSXC1YrLxrLzw3Ju?si=6673077953c542e4
YouTube https://www.youtube.com/@tennis7631
