NashvilleBanner.com Steve Cavendish and Braden Gall talk Nashville sports, media and business.
Our guest this week is TheAthletic.com Mitch Light, former Managing Editor of AthlonSports.com
His career editing Athlon Sports magazines
Editorial vs. Circulation
The science of cover art
Lack of correlation between predictions and sales
Custom cover concept
What sells on a newsstand visually?
Photo shoots vs. action shots
Where will Athlon Sports be in five, 10, 20 years?
Using a nationwide network of reporters
Trends in annual circulation, future of magazines
Lamestream is BTYB by Jasper's on West End.
