How do you build differentiation for a commoditized product?
Kipp and Kieran get into the logistics of the Cola wars. Press play to find out:
Focus on your audience vs. product values/features
Comparison marketing in an undifferentiated world
Which Cola company pioneered influencer marketing
How to attach your brand to pop culture to create more relevancy
If you like this episode, check out our episode with Steph Smith on the future of businesses in AI! https://link.chtbl.com/YJ8gm3Jq
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
