Nicole Simpson is a highly motivated entrepreneur and accomplished beauty veteran in the aesthetics industry. As founder of Amethyst Beauty, she proves her innovation in the beauty space with a skin care line entirely dedicated to healing & protecting the skin from environmental toxins and skin stressors.
Nicole’s passion for skin care began at the early age of five years old, when she would rummage through her mother’s vanity and attempt to read the ingredients on the labels. She would obsessively read chemicals out loud and became intrigued with how things work. Her senior year of high school was the first time Nicole made her first skin care mask – a combination of aloe vera and green tea – to treat and heal her own, newly developed cystic acne.
Her steadfast curiosity & enthusiasm led her to graduate and go on to work at a major pharmaceutical company where she reverse engineered brand name consumer medications. While she was intrigued by the work, Nicole was lacking that same passion she received when she worked with skin care.
In an effort to be closer to what she loved, at 24 years old, Nicole went back to school to become a trained aesthetician. However, because of her background, she approached skin care differently – rather than just going through the standard steps, Nicole listened to each skin’s needs and found that when she gave the skin what it needed, it healed itself. When she transitioned to medical aesthetics, Nicole’s career catapulted to a new level. Besides her reputation among clients, Nicole captured the attention of top doctors who invited her to educate their staff on her effective skin care approach. Her career took another turn, when a rep for the Pierre-Fabre brand, Glytone, encouraged her to move into the education side of skin care in order to inspire and share knowledge with other aestheticians and dermatologists.
From there, she moved on to become the AVP of Global Education and Business Development at SkinCeuticals/L’Oreal. There, Nicole led and managed all international business development and education initiatives for the brand across 37 markets.
Nicole attributes the creation of Amethyst to a dream she had. When it comes to formulating skin care, she went back to her roots to develop a formula that actually works, and helps the skin heal itself from environmental toxins and stressors. Overtime, all the free radicals (AKA inflammation) and toxins exposed to the skin build up, because the body can only neutralize itself and heal its skin cells at a certain pace. When that accumulation happens, skin cells oxidize causing harmful reactions as severe as skin cancer. As the environment continues to change rapidly, Nicole strives to offer products that can help consumers augment their current skin routine & products, to ensure the skin is fully covered and protected from the declining environment.
Just like the Amethyst stone is known for its healing properties, Amethyst Beauty skin care is designed to heal the skin by restoring the skin barrier while also arming it with the basic needs to neutralize all the environment’s free radicals. Additionally, the brand aims to be environmentally conscious and avoids plastics as much as possible. They will offer a recycling program, allowing consumers to send back their packaging who will give it to Terracycle for proper recycling.
Nicole, and her family, currently live in Los Angeles. Nicole continues to remain passionate about educating on the science of skin and helping medical aesthetic practices thrive through business development strategies. Nicole’s expertise has been featured nationally & internationally in MedEsthetics, Modern Aesthetics, Cosmopolitan, Femina, Singapore Business Times, SkinGurus, Athens Daily Review, Elle Norway, Elle China, Elle Colombia, Allure Hong Kong and The Today Show, among several others.
@skinbyamethyst
Amethyst Skincare
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