Cash comprises less than 10% of the average American's asset portfolio. So, why do so many nonprofits endlessly solicit for cash gift donations only? And why are so few NON-cash asset donations made? Where did this all go wrong? Non-cash asset donation expert Brad Caswell unpacks this conundrum---and how and why we should all be a lot more comfortable with this massive opportunity! He tells us how to completely disrupt the cash trend in favor of what Americans can more easily donate: non-cash!
