Today’s guest is passionate about direct marketing. He believes that marketing isn’t everything--it’s the only thing.
For 34 years, he has followed a specific set of direct marketing principles that helped him build Boardroom Inc. into an iconic publishing company. During that time, he was mentored by, and worked with, a who's who of marketing legends and he worked side-by-side with the most prolific copywriters who have ever lived.
That experience led to him founding Titans Marketing, a direct marketing educational and coaching company, where he passes on these timeless fundamentals to the next generation of great direct response marketers through masterminds and master classes.
He is the author of two books, the most recent being “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing”.
Please join me in welcoming Brian Kurtz.
In this episode we discuss:
his thoughts on leadership: “Leadership is walking around on the inside with your colleagues and on the outside with your customers to see and know where everything is.”
how to get ideas from all areas of your organization.
the 100-0 concept of how to add value to those around you.
how important it is to be interested and not just interesting.
his theory about direct marketing scaling everywhere regardless of the product being sold.
how to create a living legacy by compounding interest in your current relationships.
the importance of the words we use and how that can impact our business.
how he nurtures and sustains his network.
Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 236.
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