With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals, and as physician liaisons, it is our role to build up and grow that presence. Join us for today’s episode as we dive into another physician liaison marketing class. Specifically, we’ll be discussing how to grow your physician referrals during COVID-19.
[00:01 – 05:13] Opening Segment
We introduce the topic of this episode
What is physician liaison marketing?
Physicians don’t like interruptions
Kelley talks about the roles of liaisons
[05:14 – 18:33] Growing Physician Referrals During COVID
Content strategies that liaisons can do to help grow a physician’s referrals
Encouraging physician involvement in helpful video resources
Answering common FAQs.
Patient-focused contents
Leverage social media to connect with other liaisons and physicians
Good and bad practices when building your network
Learn what your physician wants
Tweetable Quotes:
“Physicians generally don’t like interruptions because they feel like they are being sold to and not served.” – Kelley Knott
“One of the biggest values you can bring is your network.” – Kelley Knott
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Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD
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Thanks for listening. Justin & Kelley Knott
