When clients reach out to us for help on their websites or platforms of choice, 9 out of 10 times, it all comes down to them needing help with content creation. So, how do you make quality, engaging, and authentic content? Join us for this episode as Justin and I talk about how you can create a healthcare content marketing strategy. From tips to boost your content creation, user engagements, driving traffic to your website, and more.
[00:01 – 03:25] How to Create a Healthcare Content Marketing Strategy
We introduce the topic of today
We give a little bit of background about the topic
Content creation 101
What type of content should you be creating?
What’s the right type for you?
How to best market your services
The 3 most popular contents today
Videos
Website content/blogs
Podcasts
[03:26 – 12:56] Choosing the Right Type of Content
Think about the questions your patients ask you on a day-to-day basis
We talk about Google Ads and Google Planner
Observe what strategies you used are working best
Consistency is key
[12:57 – 26:16] Authentic, Engaging and Boosting Your Google Ranks
Keep your content authentic and engaging
Be relatable and create AHA! Moments
Hear Justin and Kelley’s tips on how they create their content and keep it engaging for users
Search Engine Optimization tips
Justin’s recommended content structures
The value of FAQs
[26:17 – 33:00] Guest Opportunities
Boosting your presence by guesting opportunities on podcasts
HARO – Help a Reporter Out
Impostor Syndrome is real
Tweetable Quotes:
“The key to content being successful is consistency and consistency is gonna come down to what you’re capable of doing on a regular basis to provide value for your audience.” – Kelley Knott
“Pick a medium that you are comfortable being consistent with and that fits your kind of lifestyle.” – Justin Knott
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Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD
Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
