Backlinking is so important for a top-performing marketing strategy but this is a topic I don’t know much about. So, joining us for today is my co-host/special guest for this episode, Justin Knott. Justin is a genius when it comes to digital marketing and he will discuss with us Backlinking which is something physicians want to better understand.
[00:01 – 12:28] What is Backlinking?
I introduce the topic of today
A little bit of background about Backlinking
Justin explains what is Backlinking
It’s essentially going through a process to improve the rankings and visibility of your website.
What is a ‘Backlink’?
The importance of Backlinking to your healthcare marketing strategy
Essential to the long-term success of your program
It builds trust core or trust authority for your website
Is there bad backlinking marketing or spam?
How to identify good and bad backlinking
Always undergo a backlinking audit
[12:29 – 20:55] The Difference Backlinking Makes
Justin talks about the advantages of leveraging backlinking
Shares tips on how to improve the backlinks to your website
Should you hire an agency?
Things you can do on your own
Haro (Help A Reporter Out)
Guesting on Podcasts
Guest Blogging
[20:56 – 27:05] Investing in Marketing
When is the right time to focus on backlinking marketing?
Justin leaves us with some things to think about backlinking:
Get it on your radar as far as something you want to focus on
It doesn’t need to be overwhelming
Monitor your backlink process
Do a backlink audit for your website
If you’re not sure how to start, hire an agency to get help
Tweetable Quotes:
“At the end of the day, Google is in the search experience game. And what I mean by that is they want to get every search right and as accurate as possible and give you the best experience possible every time that you go on there and do a search.” – Justin Knott
“Make sure that you do have a backlink building as part of your long-term strategy.” – Justin Knott
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Thanks for listening. Justin & Kelley Knott
