Momma Bird Priscilla McKinney is joined by Lisa Wilding Brown, Chief Research Officer at Innovate MR who is currently running for ESOMAR Council. She has a successful 18 year track record developing research communities and panels. She is a proud advocate and member of Women in Research (WIRExec), the Multicultural Insights Collective, inaugural member of the Insights Associations’ Laureate Program and recipient of the Global Research Business Network’s Participant Excellence Program. Her specialties include:
Consumer, B2B & Healthcare Research
Mobile Best Practices & Technology
Online & Mobile Panel Development & Publisher Recruitment
Quality Best Practices & Fraud Mitigation
Sample Replication & Frame Development
Multicultural Insights
Loyalty & Retention Strategies
Gamification & Social Sharing
Global Incentive Fulfillment (200+ reward partnerships managed)
Global Sweepstakes Law
Community/Panel Development
Operational Efficiency
Survey Design (CATI, Online & Mobile)
Quant & Qual
Contract Negotiation
Marketing & Promotion
Teambuilding & Training
Cost-Reduction Strategies
Online & Mobile Privacy Law (GDPR, CCPA, COPPA etc.)
Competitive Benchmarking
DIY Sampling Technology
Profiling
Client Development
