In this episode of The Power Producers Podcast, David Carothers is joined by Nick Berry, Dan Mory, and Patrick McBride, the brains behind TechMarketer. They discuss the world of marketing, automation, and how it intersects with the insurance industry.
Key Topics:
The importance of marketing in sales and why it's a specialized skill
Introduction of TechMarketer's team and their mission to innovate in marketing
The difference between self-proclaimed marketers and genuine expertise
The significance of having strong operational and agency-side knowledge for effective automation
Strategies for automating agency processes to save time and enhance efficiency
The critical role of asking "why" to deeply understand and solve agency problems
Building trust and being a subject matter expert as a cornerstone for successful marketing
Connect with:
Nick Berry LinkedIn
Dan Mory LinkedIn
Patrick McBride LinkedIn
David Carothers LinkedIn
Kyle Houck LinkedIn
Visit Websites:
TechMarketer
Florida Risk Partners
The Extra 2 Minutes
