In this episode, Jonathan Stobbs and Kieron Shepherd delve into the five core myths surrounding property development that often deter aspiring developers. Jonaathan & Kieron discuss misconceptions such as the need for substantial personal funds, the perceived safety of small developments compared to larger ones, and the belief that experience is a prerequisite for success in the field.
KEY TAKEAWAYS
Myth of Money Requirement: It's a common misconception that you need a lot of your own money to start in property development. In reality, you can leverage other people's money (OPM) through investors, family, or friends, and you only need a small amount of your own funds for initial costs like legal fees.
Risk in Development Size: Smaller developments are often perceived as safer than larger ones, but risk is more about margins and complexity rather than size.
Experience is Not Mandatory: Many believe that you need extensive experience to be a successful developer. However, surrounding yourself with a knowledgeable team can compensate for your lack of experience.
Development is More Than Building: Property development encompasses various stages beyond just construction. Developers can add value through land sourcing, planning, and even selling sites before construction, allowing for multiple exit strategies.
Investor Relationships Matter: While returns are important to investors, building trust and maintaining strong relationships is crucial for long-term success.
BEST MOMENTS
"Most of what people believe comes from social media headlines or speaking to people down at the pub who have no clue."
"You do need a bit of money, but it doesn't have to be your money. It's OPM, other people's money."
"Risk isn't about the size; I think it's all about the margins and complexity and buffers."
"You don't have to build five houses out to build another five houses out to build another ten."
"Returns attract investors. Trust keeps them."
HOST BIOS
Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence.
Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success.
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