In this episode of Power Women In Insurance, Teresa Kitchens sits down with Ati Grinspun. Ati Grinspun is a branding and photography guru who works with women to help them with their personal branding and how to make a great impression on our clients.
Episode Highlights:
Ati explains how she became interested in becoming a branding business coach. (1:35)
Ati shares that while she was deciding what she wanted to do, she began working with women. (3:22)
Ati explains how she helps women overcome their fear of being really authentic. (9:26)
Ati believes that each of us can create a profitable personal brand by emphasizing who we currently are rather than attempting to become someone we are not. (13:59)
Ati mentions that we can bring our own experiences and all we've done to develop relevancy, but we must first believe it. (19:14)
According to Ati, a personal brand is more than just what we do, it genuinely incorporates who we are into what we do. (24:51)
Ati discusses the four most important things women need to build their personal brand. (35:54)
Ati explains that when someone isn't afraid to be vocal about their convictions, they attract people with the same beliefs. (40:28)
Ati discusses what it means to "keep in mind who your audience is." (45:28)
Ati explains that dedicating two hours per week to one platform is helpful. (50:05)
When it comes to social media, Ati shares that she wants women to embrace leaving a legacy in the world. (57:46)
Key Quotes:
“Women in general, we tend to believe that we have to be different and that we need to show up and that we need to be a certain way.” - Ati Grinspun
“I work with women like you that are very passionate about what they do. Because I think that when you have a passion to help people or you have passion for what you do, you will do anything to get your voice across.” - Ati Grinspun
“I do believe that every single one of us can build a profitable personal brand. We can stand out by putting a megaphone to we who we are already, instead of trying to become somebody we're not.” - Ati Grinspun
Resources Mentioned:
Ati Grinspun LinkedIn
Ati.G.Branding Photography
Contact Teresa Kitchens
Sterling Insurance Group
