One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and courage in constraints. How truly important are non-core investments or projects? What are some major roadblocks to embracing catalytic marketing?
Chapters:
00:00 Introduction
03:02 The Three C's of Catalytic Marketing
04:11 - Clarity
07:10 - Connections
10:28 - Courage
14:30 - Implementing Catalytic Marketing
15:20 - Selling Catalytic Marketing to the C-Suite
18:09 - Conclusion
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