One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation and improve customer loyalty with personalization?
Chapters:
00:00 Introduction: The Role of Personalization
02:59 Pros and Cons of Personalization
05:45 Segmentation vs. Personalization
07:30 Customer Loyalty and Personalization
09:26 The Role of Technology in Personalization
12:33 Influencer Marketing and Personalization
14:01 - Conclusion
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