One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? How should today's marketers think about the opportunity costs of excessive testing? There is value of continuous improvement and to adapt to emerging trends, but isn't it time to rethink common assumptions and the value of testing?
Chapters:
00:00 - Introduction
02:22 - Constantly Testing and Optimizing
04:44 - Striving for Perfection
06:12 - Efficiency vs. Profitability
08:48 - Intentionality in Testing
10:02 - Opportunity Cost and Global Trends
12:16 - Perfection and Continuous Improvement
13:50 - The Juice Worth the Squeeze
15:17 - Testing Beyond Advertising Campaigns
16:14 - Summary and Conclusion
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