“Hello, Johnny? It’s your load bot texting…” Manual processes, like phone calls and back and forth negotiations, are a kind of life blood of the commercial freight. Imagining business without them is… difficult. The relationship between the carrier and the shipper is still very human. And, yet, new technologies are at the doorstep promising to change that traditional system, improve freight efficiency, streamline business processes, and help alleviate some really big pains. But, Transport Topics’ Seth Clevenger wonders, how far can we go in terms of automating freight transactions? Will automated brokerage really be able to help shippers find trucks and fleets find drivers? Is there REALLY a way to eliminate wait times in this brave new world?
For more information visit: https://roadsigns.ttnews.com/episodes/tap-here-to-book-your-next-load/
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