This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester.
They discuss Jeff’s 5 tips:
Why is benchmarking important?
Don’t confuse a peer set with your competitive landscape
Comparing apples with apples - STARS model
Understand what the benchmark considers to be marketing budget
Determine the timeframe to align with benchmarks and goals
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Jeff Clark on LinkedIn
Mentioned this week:
The CMO Survey
Jeff’s firm - Cleantech Insiders
Ian’s new firm - Velocity B
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Stienski & Mass Media - We'll be right back
Cee Lo Green - Forget You (2010)
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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