This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing marketing technology.
They cover five things to consider:
#1 Identify business needs
#2 Develop new processes.
#3 Develop new skills
#4 Manage change
#5 Measure success.
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Jeff Clark on LinkedIn
Mentioned this week:
Episode 118: The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode
Forrester Blog Post - The Top Five Soft Spots in Managing Martech
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Stienski & Mass Media - We'll be right back
Devo - Soft Things - on Spotify
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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