This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates.
Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial policy of the show, Simon shares 5 F’in’ key takeaways from the event, and it’s not all about intent data, as the chaps discuss:
Adoption of buying groups and ditching the MQL
Gating content
Throwing AI at everything
Revenue as a marketing metric
Brand and demand generation
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
—
The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Jeff Clark on LinkedIn
Simon Daniels on LinkedIn
Mentioned this week:
Simon's LinkedIn post that got this party started
What's Broken in GTM and How To Fix It Podcast
6sense Inspire UK 2025
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Stienski & Mass Media - We'll be right back
Brown Eyed Girls Sixth Sense Video on LinkedIn
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
