This week, with Jeff back on holiday and emboldened by some good feedback from his last solo outing, our host Ian Truscott goes it alone and peers into the so-called dark funnel where 95% of potential buyers are hanging out with a few ideas we need to implement as B2B marketers to reach them.
Ian covers:
The dark funnel and changing buyer behavior
The decline of traditional influencers
The power of useful data and research
Content that builds trust
The role of real people and internal thought leaders
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Mentioned this week:
Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals
Previous episodes discussing a CMO's first 90 days
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Stienski & Mass Media - We'll be right backYou can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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