This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days.
Some talking points from this week:
Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1
The first 30 days are about listening and building trust
The importance of a comms plan
Where measurement, data, and analysis fit in
Employee engagement as part of marketing amplification
Focus on leveraging team strengths rather than just fixing weaknesses
Common mistakes when moving too quickly
AI’s role in all of this
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Cathy McKnight on LinkedIn
Mentioned this week:
Seventh Bear
Cathy and Robert’s fortnightly video thingy - Bear in Mind
Content Marketing Friday Forum - May 9
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
